Aussie Moppie

Client:

Aussie Moppie Cleaning Services

Industry:

Cleaning Services

Location:

Perth, Australia

Project:

Branding

Problem Statement

We create a modern brand identity to elevate your professional image and strengthen your connection with both residential and commercial clients.

The Challenge

Aussie Moppie, a professional cleaning services company based in Perth, needed a complete brand refresh tomodernise their image and stand out in a competitive market. While they were known for delivering top-notch cleaning services, their outdated branding failed to reflect their professionalism and commitment to quality. The challenge was to create a fresh, cohesive brand identity that resonated with both residential and commercial clients, enhancing their credibility and appeal.

Our Approach

At InGenio Digital Consultants, we know that a strong brand is the foundation of any successful business. For Aussie Moppie, our focus was on developing a brand identity that clearly communicated their values of trustworthiness, attention to detail, and high-quality service. The new branding was designed to resonate with their target audience and lay the groundwork for future marketing efforts, including web design in the next phase.

1. Discovery & Brand Strategy

We started by conducting in-depth workshops with Aussie Moppie’s leadership to understand their unique strengths, values, and long-term business goals. This collaborative approach helped us identify key elements that differentiate Aussie Moppie, such as their personalised service, eco-friendly cleaning methods, and strong customer relationships.
Our brand strategy was built around these insights, ensuring that the new identity would not only stand out in the Perth market but also strengthen Aussie Moppie’s connection with both residential and commercial clients.

2. Brand Identity Development

To capture Aussie Moppie’s essence, we crafted a modern, approachable logo that communicates both professionalism and friendliness. The logo design was complemented by a fresh, clean colour palette that evoked feelings of trust and cleanliness. We selected typography that is both bold and easy to read, symbolising efficiency and reliability.
The new brand identity was applied across various touchpoints, including uniforms, business cards, flyers, and vehicle signage, ensuring consistency and enhancing visibility in the local market.

3. Branded Collateral

We developed a suite of branded materials to help Aussie Moppie make a strong impression at every customer interaction. This included:

Business Cards: Sleek, professionally designed cards featuring the new logo, designed to leave a lasting impression during client interactions.
Uniforms: Clean, branded uniforms to enhance Aussie Moppie’s professional image and boost recognition while on the job.
Vehicle Wraps: Eye-catching vehicle branding to increase visibility across Perth, helping the business reach a wider audience.

4. Future Web Design Integration

While the current phase focused on branding, our strategy was designed with the next phase in mind—an upcoming website redesign that will reflect Aussie Moppie’s refreshed image. The branding elements we developed will seamlessly integrate into the new website, ensuring a cohesive online and offline presence for the business.

The Results

The refreshed branding has already had a noticeable impact on Aussie Moppie’s business, setting them up for long-term success:

Stronger Brand Recognition: The modern, professional look has made a strong impression with both residential and commercial clients, boosting credibility and trust.
Increased Visibility: Branded vehicles and uniforms have increased Aussie Moppie’s visibility across Perth, helping them attract new customers and stand out in the market.
Clear, Consistent Messaging: With a cohesive brand identity, Aussie Moppie now communicates their values and services more effectively, laying the foundation for future marketing efforts.

How InGenio Digital Consultants Can Help Your Business

At InGenio Digital Consultants, we specialise in helping businesses like Aussie Moppie build strong, memorable brands. Whether you’re looking to refresh your image, attract new customers, or prepare for future growth, our team can develop a brand strategy that aligns with your goals and sets you up for success.

Let’s create something great together. Get in touch to find out how we can help your business shine.